Be Clear On Who You Are, What You Offer, And Your Audience
Lets say you’re a business coach and you work with women entrepreneurs who want to make their first $1,000 in their business. While there are hundreds to thousands of other business coaches, none of them are you. That’s what separates you from your competitors. Be clear and honest with yourself and audience about who you are.
Next you should get clear on your audience. What kind of person do you want to work with? Think about this long and hard. This is called creating your client’s avatar. What do they look like? Where do they hang out? What do they enjoy doing in their spare time?
To help you get unstuck, you should serve only ONE audience.
Yes, ONLY ONE.
You may ask why is that?
If you have a brand that serves more than one audience, it can confuse people and your brand. It also confuses you. Narrow down the kind of person you are the most passionate about working with and center your services on what they need. I’ve had to get clear on this myself. I went from only wanting to work with educational and nonprofit organizations to realizing that I’m the most passionate about serving women entrepreneurs who want to up level their online brand and make more money in their business.
Now you may be one who owns multiple businesses and you serve more than one audience. I can tell you from my personal experience that with owning more than one business, SOMETHING is going to LACK! It’s really difficult to give your all into many than just one. Again, it also confuses you and your audience. I suggest focusing on the one business that you’re the most passionate about and brand the hell out of that.
Finally, once you’ve narrowed down your audience, you should have a niche. Your niche is an offer that is specific to your audience. If you’re a business coach that helps women entrepreneurs make their first $1,000 in their business, your services should be focused on helping women launch their business. The problem that you solve is helping women business owners launch their business and coach them on how they can get their first client and make $1,000.
I bet you’re wondering, “This is all great, but what does it have to do with my website?”
Honey, it has everything to do with it!
If you’re not 100% solid on your defining your purpose, then you’ll end up with a website that’s thrown together with your about page that reads like a high school autobiography, lack-luster services and a weak call-to-action. It’s not specific to any audience and would appear all over the place.
Trying to help everyone and doing everything helps no one and doesn’t make you any damn money.
This is apart of my free ebook, 5 Steps to Automate Your Business, Attract Quality Leads, and Make Your Website Profitable. To get the rest of the 5 steps, download your copy now.