How to Respond to Negativity from Internet Thugs
Yesterday, I received an email from a subscriber on my mailing list. I’ll call him Alex. I’ve never met this man before and to my knowledge, we’ve never interacted online.
“Are you on some drugs or just woke up from a nightmare? Go and learn how to present your product of yourself to strangers,” Alex replied.
There are a number of ways I could have handled this. Pre-entrepreneurial days, I would’ve cursed him out and read him for filth. The email was so crazy, I wasn’t sure if I should respond at all. I decided to reply to his knee-jerk reaction to my email by saying this:
Hi Alex – I see my email got your attention, which was the sole purpose of writing it. No, I’m definitely not on drugs and never have been and I scheduled my email to go out today at 7 AM EST two days ago :-). So, there’s no way I could have had a nightmare. Since you seem to be knowledgeable on product presentation, would you like to suggest a better way I could have wrote my email below?
Surprisingly, he didn’t respond. At least, not yet.
I shared this story to highlight three valuable lessons on responding to random negativity from strangers.
1. Be Professional
This is extremely important. Always remember that when you own/run a business, you must keep your reputation in mind. You don’t want to react in a way that you’ll regret later.
2. It Comes with the Territory
People tend to be really brave when hiding behind a keyboard. Anything you say or do on the internet is always subject to scrutiny. Because I run an online business, I understand that this happens and it all comes with the territory.
3. Ignore it
While at times can be difficult to do especially if somebody approached you sideways, ignoring negativity is usually always best.
No matter what you’re doing, people are going to throw rocks. Instead of him unsubscribing from my mailing list, he decided to throw rocks at me for whatever reason. I could have thrown bigger rocks back, but since I’m represent a brand, I responded in a professional, diplomatic way.
Don’t let the rocks that are thrown at you stop you from pursuing your goals.
Have anyone ever sent you a rude email? How did you handle it?